Attending trade shows, or hosting your own event, are great investments to bolster your brand. Whether you’re connecting with your existing clients or looking for greater outreach, self promotion is essential. Read on to learn trade show tips that’ll keep you above the competition.
Start Your Promotion Outside
If you have access to the space outside your event, start your promotion there! Displaying large sail signs before your event is a great heads-up to passersbys that you’ll be in attendance. On the day of the event, these signs will also help visitors who aren’t familiar with the area find the correct building. Smaller signs can be used to direct foot traffic.
Is your event itself outside? Don’t forget to get a tent! Not only do tents clearly mark which booth is yours, they provide essential shade to keep you and your attendees cool.
Be Visible
At a busy trade show, it’s important to mark your space – attendees need to be able to tell where you are from afar! When they’re looking for you specifically, they’ll be hunting for your logo and colors. Retractable banners are an awesome way to fly your logo high, while also providing key information about your brand. A custom table cover with your colors is another stylish way to direct clients to your booth.
Goodies to Be Remembered By
Don’t forget the trade show swag. A classic parting gift to help attendees remember you, custom merchandise is one of the most fun parts of any event. The options may be endless, but choose items that visitors will keep and use. Snacks are great to draw them in, but once they’re gone, they’re gone. Handing out branded multi-use items like lip balm, tote bags, and pens will keep you on their minds for longer.
